Introduction: Pricing Is the Hardest Part for New Creators
If you’re a beginner UGC creator, the most confusing question is:
“How much should I charge?”
Every creator struggles with this in the beginning.
You don’t want to charge too high and lose clients.
You don’t want to charge too low and undervalue yourself.
You want a rate that feels fair for both you and the brand.
This guide breaks down EXACTLY how to price your UGC videos as a beginner in 2025 — with simple formulas, examples, and beginner-friendly rate cards you can copy.
Let’s make pricing easy.
STEP 1: Understand What You Are Actually Selling
As a UGC creator, you are not just selling a 30-second video.
You are selling:
✔ Your time
✔ Your creativity
✔ Your scripting ability
✔ Your on-camera delivery
✔ Your style & personality
✔ Your editing skills
✔ Your lighting, setup, and environment
✔ Multiple takes
✔ Feedback rounds
✔ Revisions
This is why UGC creators get paid well — it’s more than “just shooting a clip.”
Understanding this helps you price confidently.
STEP 2: Know These 3 Types of UGC Pricing Models
There are three main ways to charge:
1. Per Video Pricing (Most Common for Beginners)
You charge a fixed amount for each 15–30 second video.
Example:
₹2,000 per video → beginner
₹8,000 per video → intermediate
₹15,000+ per video → experienced
This is simple and works well for early clients.
2. Bundle Pricing (Best for Getting Bigger Payments)
Instead of one video, you offer a package.
Example beginner bundles:
- 3 videos: ₹6,000–₹12,000
- 5 videos: ₹10,000–₹20,000
- 10 videos: ₹20,000–₹40,000
Bundles help you earn more from a single client and save time.
3. Monthly Retainer Pricing (Best for Stability)
A brand pays you every month for a set number of videos.
Beginner retainers:
- 4 videos/month → ₹15,000–₹25,000
- 6 videos/month → ₹20,000–₹35,000
- 10 videos/month → ₹30,000–₹50,000
Once a brand likes your work, retainers become your best income stream.
STEP 3: Use This Beginner Rate Card (Copy-Paste)
Here is the 2025 beginner-friendly UGC price sheet most creators use:
🎥 Beginner Video Rates
- 1 video (15–30 sec): ₹2,000–₹5,000
- 3-video bundle: ₹6,000–₹12,000
- 5-video bundle: ₹10,000–₹20,000
🎤 Add-On Pricing
These are extra charges on top of the video price.
Add-ons:
- Scriptwriting: ₹300–₹500 per script
- Hooks only (5 hooks): ₹500–₹1,000
- Raw footage: ₹500–₹1,000
- Extra revision: ₹300–₹800
- B-roll pack: ₹500–₹1,500
These add-ons can double your income without doubling your work.
📦 Usage Rights Pricing (VERY IMPORTANT)
Usage rights = how long brands can use your video in ads.
Beginners often forget to charge for this.
Suggested usage pricing:
- 1 month ad usage: ₹500–₹1,000
- 3 months: ₹1,000–₹2,000
- 6 months: ₹1,500–₹3,000
- 12 months: ₹3,000–₹5,000
If a brand uses your video for paid ads without paying for usage rights, you’re losing money.
STEP 4: Factors That Increase Your Price
If you have ANY of the following, you can charge more:
✔ You have a good on-camera presence
✔ You shoot high-quality B-roll
✔ You can write scripts
✔ You can do voiceovers
✔ Your videos look aesthetic
✔ You deliver fast
✔ You work with multiple niches
✔ You respond professionally
These skills add value → which increases your price.
STEP 5: How to Know If You’re Undercharging
You’re undercharging if:
❌ Brands instantly accept your price without thinking
❌ You get too many “yes” replies
❌ You feel burnt out or undervalued
❌ You spend too much time for too little money
❌ You cannot scale your income
If any of these happen, increase your price by 20–30%.
STEP 6: How to Know If You’re Overcharging
You might be overcharging if:
❌ Your delivery is inconsistent
❌ You don’t have at least 3–7 portfolio videos
❌ You’re still learning basic angles
❌ You rarely get responses to your pitches
❌ Your editing looks too beginner
If this is the case, improve your portfolio and revise your pricing strategy.
STEP 7: Use This Perfect Pricing Message (Send to Brands)
When a brand asks for your price, send this:
Hi!
Here’s my pricing:
UGC Video (15–30 sec): ₹2,000–₹4,000
Includes:
• Script + shooting + editing
• 2 rounds of revision
Add-ons:
• Hooks (5): ₹500
• Raw footage: ₹800
• Usage rights: ₹1,000/month
Let me know if you’d like me to share 2–3 video concepts for your brand!
— Your Name
This message makes you look professional AND confident.
STEP 8: Raise Your Prices Over Time
Here is the recommended growth plan:
- After 5 paid videos → increase by ₹500
- After 10 paid videos → increase by ₹1,000
- After first retainer → increase by ₹2,000
- After working with a well-known brand → increase again
Your pricing should evolve with your skill.
STEP 9: Study How Other Creators Price Their Work
Most beginners learn pricing faster by observing other creator portfolios and UGC breakdowns. Some creators quietly check breakdown platforms like this one to understand market rates, hook styles, and delivery quality.
It helps you compare your work and position your pricing correctly.
STEP 10: The Biggest Pricing Secret — CONFIDENCE
Brands don’t just buy videos.
They buy trust, clarity, and your communication style.
Speak confidently.
Send your rates confidently.
Deliver confidently.
If you’re confident, brands feel it.
Final Thoughts: Your Pricing Will Grow With Your Skill
When you’re a beginner:
Start simple.
Price reasonably.
Deliver good work.
Communicate clearly.
Stay consistent.
Your price today is not your price forever.
As your experience grows, so will your earnings.
UGC is one of the few creative fields where you control your income.
Make your first ₹5,000… then ₹20,000… then ₹1,00,000+ per month.
It all starts with the first video you deliver.
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